You are presumably aware of your Amazon feedback rating to some extent as an Amazon seller. It's comparable to your very public, perso...
You are
presumably aware of your Amazon feedback rating to some extent as an Amazon
seller. It's comparable to your very public, personal report card from
purchasers, isn't it?
A low score
will put you in detention, while a high score will propel you to the front of
the class.
Having said
that, a lot of merchants neglect to put a strategy in place for getting more
feedback from their clients.
Why does
this happen? For starters, people can overlook their input since they are so
preoccupied with obtaining product reviews. Others could still believe that
they are the same, but that is untrue.
Sure, seller
feedback is just as powerful as reviews. For your business to succeed, you need
both.
We'll go
over what seller feedback is, why it matters so much, and how to obtain more in
this post.
Seller
Feedback: What Is It?
The most
important statistic for assessing your performance as an Amazon merchant is
seller feedback. Customers can share their experiences by rating their
third-party seller purchases with others. But bear in mind that ratings and
reviews can only be left by customers who have made purchases from a seller on
Amazon.
On your
seller profile page, you can see your average seller feedback rating.
Additionally, it will appear if a customer clicks on an offer from a shared
product detail page. Buyer feedback is meant to be an assessment of your
performance as a seller, not a performance analysis of the item you are
selling. Here's where product reviews and vendor feedback diverge.
When leaving
seller reviews on Amazon, customers are encouraged to take into account a
number of characteristics, such as:
· Order dispatch and item packaging
· Professionalism of sellers
· The caliber of the client support
offered
· The entire purchasing process
Some of
these requirements might not apply to you if you're an FBA (Fulfillment by
Amazon) vendor. If Amazon completed the order using its FBA service, it will
provide detailed comments regarding the delivery experience. If you choose Buy
Shipping and, for no fault of your own, the order ships late or not at all, it
will behave in the same way. Your overall rating will remain unaffected by the
input in both of these cases.
Amazon
review score
Thus, it
shouldn't be too hard for FBA sellers to keep their seller feedback rating
close to flawless.
Five
Reasons to Improve Your Seller Feedback
These are
the main arguments for why your company has to make raising your Amazon
feedback rating a key goal in 2019.
1) You Could Lose Ownership of Your Buy Box
Your
feedback rating is very important in determining whether you will receive the
coveted Buy Box on Amazon. An eBay seller's Order Defect Rate—which is mostly
determined by the bad reviews they receive—is factored into the algorithm used
by Amazon. A vendor with a stellar customer service record has a higher chance
of landing the Buy Box in a crowded field of comparable products.
In summary,
you have a greater chance of getting the Buy Box and closing more deals if your
feedback rating is higher.
2) A
competitive advantage is a high score.
To say that
the competition is severe is an understatement, considering that 3,700 new
merchants join Amazon every day. On the other hand, a high feedback rating can
really help. Positive customer reviews increase the likelihood that prospective
purchasers will trust the vendor and complete a transaction. This
differentiates you from the competition, boosts revenue, and fosters a devoted
clientele.
The main
lesson is that positive feedback gives you an advantage over other vendors in
your market by increasing your brand's legitimacy and consumer trust.
Unfavorable reviews have the power to damage your brand and drive away clients.
3) It's
Harder to Advertise if You Get a Bad Score
Having
promos is a terrific method to set your products apart from the competition and
boost sales. But not every seller has access to services like promo codes for
social media or coupons. Your Amazon seller feedback rating is one of the most
crucial requirements that you must fulfill. While social media promo codes
demand at least 20 reviews and an 80% favorable feedback rating, coupons only
require a seller feedback rating of at least 3.5. (Take note that sellers who
are not registered in the Amazon Brand Registry program are subject to the
latter.)
4) There
Will Be A Change in Your Search Ranking
Although
Amazon has not disclosed the details of its search ranking system, it is well
known that having excellent seller feedback helps raise your product's ranking.
You have a far better chance of raising your product's search engine results
page (SERP) positioning if you continue to maintain a high feedback score.
Consequently, this enables you to broaden your audience and boost revenue.
To put it
briefly, aim to maintain a feedback rating higher than 96%, as this is thought
to be the minimum required to rank highly on Amazon. Your rating will begin to
decline very sharply at any lower score.
5) Having
a low rating on Amazon may result in penalties.
Amazon
considers a number of seller indicators that are derived from customer
feedback, including your Negative Feedback Rate, which is a crucial component
of the previously mentioned Order Defect Rate.
At the
moment, Amazon mandates that merchants keep their Order Defect Rates at 1%, and
they highly advise you to strive for a Negative Feedback Rate of less than 5%.
Your ability to take part in some Amazon programs may be impacted by
persistently low ratings, which may potentially result in a suspension or
complete ban.
What this
means is that you have to constantly strive to raise your Amazon seller
feedback rating in order to maintain your selling rights.
How to
Make Your Seller Reviews Better
How to
Make Your Seller Reviews Better
The most
important thing you can do is to make sure it's noticed and to obtain more.
Regularly review your seller feedback, either by hand or with the use of
independent software like eComEngine's FeedbackFive, which may alert you when
neutral or unfavorable ratings are received. Additionally, you can utilize the
program to track all of your ratings and automate requests for product reviews
and feedback from new sellers.
Remember
that you will be less affected by low ratings the more positive feedback you
receive.
It's also
crucial to remember that reviews left by third-party sellers cannot be changed;
only the buyer or Amazon may do so. As per the guidelines for Amazon feedback,
comments that contain promotional content, derogatory language, unlawful or
abusive content, personal information, pricing feedback, and product reviews
will be removed.
You can ask
Seller Central to delete these remarks if Amazon hasn't already done so. The
removal policy is rather stringent; for example, Amazon will not update a poor
rating that you have worked with the client to fix, nor would it remove
negative comments that you merely disagree with. You are free to respectfully
follow up with the buyer and request removal in certain situations.
Here are
some additional strategies to improve buyer feedback:
Fulfill
orders promptly. One
of the main reasons for bad seller feedback is delayed deliveries. Make sure to
send as soon as possible—ideally, before. Anybody should be thrilled about
that!
Have
realistic expectations for your buyer. Negative feedback is frequently caused by product listings
that don't set realistic expectations for consumers (i.e., by having false or
deceptive product descriptions and/or photos). This is because purchasers will
feel that you, the seller, are the one who is deceiving them, not the product.
Remain
stocked. It is your
duty as an Amazon seller to ensure that your merchandise is stocked and
prepared for sale. When you unexpectedly run out of an item or send the
incorrect item, it leaves a bad taste in a buyer’s mouth.
Even though
it's never nice to receive negative comments, you may be able to use it as a
chance to grow and better your company. To avoid repeating the same issues,
make adjustments to your inventory procedures, listing content, and shipping
procedures. For the benefit of your company, you could want to delete some
ASINs if managing them becomes more troublesome than it is worth.
Boost
Your Rating on Amazon Feedback Right Now
Although
seller feedback is frequently disregarded, it is always important to consider.
Customers and Amazon both take it seriously, so having a strong feedback
mechanism in place is crucial. This can guarantee client happiness, boost
revenue, and maintain a healthy account all at the same time.
Since 2009,
FeedbackFive has assisted thousands of sellers in obtaining a favorable rating
on Amazon.com. Please contact us at any time if you have any inquiries or would
like to schedule a free trial.
Read More:
Get Complete Knowledge on Buying an Amazon FBA Business in 2023
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